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Most marketing doesn't work.

A two-day intensive course on how people really consume media, make decisions and interact with brands — and how to turn those insights into effective strategy, channel choices and creative work that delivers results.

Apply to attend See the full program
18 & 25 SepSession dates
8h 30minTotal runtime
In personFormat

Program

SegmentRuntime
Module 1

How Modern Marketing Actually Works

Why do so many marketing efforts fail? The myths, the reality and the principles that effective modern marketing is built on.

15–20 min
Module 2

Media Landscape & Consumer Behaviour

How do people actually consume media and make decisions today?

1.5 h
Module 3

Fundamentals of Strategic Thinking

If that's the reality, what should a brand's strategy look like?

1.5 h
Workshop

From Consumer Understanding to Strategy

How do we turn observations into an actionable strategy? The fundamentals of strategic thinking. What does this reality mean for a brand?

45–60 min

By the end, you'll think in one straight line.

Consumer Strategy Media Creative Growth

Places are limited, so we can keep the quality high and the approach personal.

Fill in your details and tell us what you'd like to get out of the course. We review every application individually.

  • Session dates 18 & 25 September
  • Attendance Both days recommended
  • Run by dentsu Media Academy
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